Chewbacchus! IDIYA Broke a World Record, Sort Of

Chewbacchus and IDIYA Break a World Record (Sort Of)

IDIYA Direct to Garment class instructor and maker Frank Lopiccolo recently connected with Ryan Ballard, Overlord of the Intergalactic Krewe of Chewbacchus, for an IDIYA Factory order.

Frank holding Chewbacchus undwear

Chewbacchus underwear fresh off the Direct-to-Garment printer

In the week preceding the first annual National Underwear Day Parade, Frank went to work on the direct-to-garment printer to make pair after pair of underwear featuring everyone’s favorite Wookiee, Chewbacca.

Not only did the National Underwear Day Parade amass nearly 3,000 undergarments for donation to the New Orleans Mission to distribute to the homeless (almost triple its initial goal of 1,000 undergarments)…

But the count of participants at the parade rally, several of whom sported the Chewbacchus underwear from IDIYA Factory, reached 2,442, and (pending Guinness approval) is rumored to have broken the existing Guinness World Record for largest gathering of people wearing only underwear–set at 2,270 in Salt Lake City in 2011.

Some watchers along the parade route  doffed their outer layers and joined the procession, driving the participant count up and off the record.

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Chewbacchus underwear default

The Wookiee wins again!

Chewbacchus underwear on the press

Chewbacchus underwear on the press